Without them you wouldn’t be in business, but how well do you really know your ideal client?
When you have clarity about precisely who your ideal customer is, including what they want, where they spend their time and how your product or service suits their needs, your business is in a far better position to enjoy success.
Knowing your ideal client allows you to market to them more effectively, ensuring you’re talking to the right person in the right place about products and services they actually want.
It makes your business more efficient, more effective and instantly improves the business bottom line.