Sales Without The Hard Sell
Many people find the thought of sales or selling frightening or at least mildly uncomfortable. People who fear sales, generally have such a view of sales as a result of their own experiences. Sales, however, is just a conversation.
Whether every business owner knows it or not, every business is about sales. But that doesn’t mean it involves ‘hard selling’. The actual art of sales is about bringing the customer to the ‘right decision’. The right decision is the decision that best solves the issue confronting the prospect.
